I don't know how reputable Indigo is - but I think the spot is cute. Like I tell my classes of middle and high school boys - chicks dig poets.
I love this! As a future English teacher, I must say say things like this would be highly encouraged for students... not the passing of notes, but the writing of poetry :) I have not heard of Indigo either, but great ad!
Looks like the Indigo Reading Foundation is based in Canada.
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